Posts Tagged ‘Average Time on Page’
I learnt today, that when Google Analytics calculates Average Time on Page, it excludes bounces (0 second page views) from the calculation. However, when it calculates Average Time on Site, it does not exclude bounces.
This might seem like a trivial point, but is important in certain cases. Usually, when the website is having far more bounces on particular pages, than on others, these metrics might give different results for the high-bounce pages.
Just making a note of it, that’s all.