Archive for the ‘Omniture’ Category
I realised that, with increasing use of Omniture for a client, I keep having to trawl the web and forums and email groups for questions about Omniture. This is compounded by the fact that the client doesn’t give me admin access, and I’ve had no formal Omniture training. It’s too costly, and I’ve found it hellish to find an Omniture help file which is useful in a hurry.
I need to put all the useful tips in one place now. That place is here.
We’re going to put up a promo website outside the client’s domain, and I was wondering what we have to do to use the normal tracking codes. I found this, which was the perfect answer:
If you have multiple domains or add your tracking code to third-party sites that do some of your hosting (such as for a promotional campaign, fundraiser or contest), make sure to specify these domains as internal within the Admin tab under Edit/General/Internal. If not, supposedly you’ll have some page names show up as “other” in the reports–in which case you’ll have to call Omniture to find out what those pages are. However, I had a case where I hadn’t identified a third party as an internal domain, yet the data came through fine; the senior implementation consultant who came to the class couldn’t explain this. Nevertheless, I’ll set the internal domains going forward.
Thank you Church Mojo.
Bounce Rate is among the most used web analytics terms around, ever since Avinash Kaushik made it the metric to look at for page abandonment. I agree – it’s definitely an important metric, especially if you’re spending time and money on driving traffic to your website.
There is some discussion on how Site Catalyst can be used to create a bounce rate metric. Here, and here. However, both explanations are too simplistic. If my campaign is a good one, I’ll often attract visitors who only need to look at a single page for what they want to know, and leave (assume that nothing is clicked upon). The concept of using Single Page Access / Entries will count such an instance as a ‘bounce’.
Some may argue that this is a rare occurence – I don’t think so. It’s a common enough occurence, especially if you have certain information-laden pages which work well to attract a well-targeted audience. Ideally, there should be a way to filter the instances of Single Page Access AND less than 5 seconds spent (If I remember correctly, Avinash recommends 5 seconds in his book).
I’m yet to find a good solution to this quandary.