Archive for December 2009
“If you’re not prepared to be wrong, you’ll never come up with anything original”
– Sir Ken Robinson, TED Talk, 2006
Amidst all the Tiger Woods controversy, I was not sure how to reach to this Tiger Woods ad by Accenture.
Usually, when celebrities enter a phase of mad (and negative) controversy, brands that they endorse do one of two things, lie low, or drop the celeb.
Accenture have taken the high road. They’ve used the very same controversy to put out a report (really now, a report??).
Interesting, eh? I’m not sure if it’s a good or a bad thing, but it’s certainly brave.