New High Score

Analytics. Visualization. Data. Design. Marketing.

Yet Another Prediction of an Analytics Future

with one comment

The New York Times predicts that data is the future of work.

I prefer this to Hal Varian’s previous statement about statisticians being the hot profession. Simply because statistics is only one of the many skills an Analytics profession has.

To quote the NYT,

As suggested by Daniel Pink’s assertions on the rise of a right-brained working elite, the ability to extract stories from a world of increasing and abundant data will be increasingly critical to many industries

It’s analytics that the future belongs to, not just statistics. That’s because statistics is the science of techniques, while analytics is a way of thinking. It’s larger.

Confession: I once applied for the role of a Quantitative Marketing Manager at Google. I got no response. After making enquiries, I got the impression that they wanted someone with a ‘statistics PhD or masters degree’. While I understand their insistence on a degree, they must understand that a practitioner who’s answered business questions from clients has a far better chance of making a serious business impact. You don’t always need a complex technical model. Yes statisticans are more technically skilled, but you don’t always need one. From further informal enquiries I know that the job never got filled for an entire year. Rant over.

I’d like to repeat that I’m not knocking statistics, I’m just saying that this is bigger. Business thinkers, database folks, visualizers and artists, all will play an important part in parsing all this data that does and will abound.

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Written by newhighscore

August 18, 2009 at 11:28 am

Posted in Analytics

One Response

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  1. Good point, well made.

    Hugh Gage

    November 13, 2009 at 10:55 am


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