An Important Point on Direct Traffic
I came across this post at Jonny Longden’s blog on how Direct Traffic isn’t what it seems, always. I’m only re-blogging it because this fact cannot be emphasized enough. To quote:
The fact is, this definition of direct traffic in web analysis is extremely misleading. It’s true that the direct traffic bucket does include bookmark traffic and typed URLs, but these days (unless you are very strict about your campaign tracking parameters) it can and does include all kinds of other stuff. All it really means is that the session started without a referrer being passed by the user’s browser, and this can happen for lots of reasons as defined in this rather neat list.
Don’t forget to check the big list of why the referrer might not be passed. And why IE might be a web-analytics hater.
But if there’s something that you can do about it, it’s to tag, classify and set-up all possible referrers (and all possible tracking identifiers) within your web-analytics package, because most of the tools allow it.